In the age of digital marketing, almost every business has a blog of its own. They use it to expand their reach, boost their visibility on search engines, market their products and services, and so much more. But not all blog posts have the power to generate the amount of leads it should. The reason behind this is simple. The posts aren’t engaging enough to retain their readers and convince them to stay. So what makes your blog posts uninteresting? While there can be various reasons for that, one of them could be the lack of amazing graphics to awe your readers. Good graphics are key to making your posts more interesting. It helps you break your text and makes your message delivery more effective. But that’s not the only reason why you should have graphics in your posts. In this post, we’ll discuss some of the key points why your content needs amazing graphics. So, let’s check them out. 1. Attract Attention When a reader lands on your post, they don’t randomly start reading it from the beginning to the end. They first scan your post to see if the post is worth a read. Now, if the post doesn’t have a single graphic, your readers wouldn’t want to engage with it further. That’s because your post looks dull, boring, and to some extent, tiring to read. But you can instantly change the same dull and boring post to a more interesting one by adding in a few graphics. This can be images, infographics, videos, or even illustrations for that matter. suggest that blog articles with images get 94% more views than those without. 54% of bloggers include more than one image in their posts. In 2021, the average post had 17 images. Reports While infographics are a very powerful element in attracting attention, the sad news is that only of marketers plan to include them in their content creation process. 38% According to another report published on , the best results come from adding videos to your posts. Blog Tyrant By adding these graphics to your post, you can make it visually appealing and much more engaging to look at. Besides, it helps you back your arguments more strongly. This will help you stand out from others and make a difference by attracting your reader’s attention. 2. More Conversions Another major reason why you should consider adding graphics to your blog posts is that it can help you boost your conversions. This is especially true for your landing pages. By using visual content like videos on your landing pages, you can improve conversions by . 86% Graphics also work wonders in how-to and tutorial kinds of posts. When you’re creating a tutorial or a how-to post, adding graphics becomes very important. Sometimes, it may not be possible to explain everything in words. Graphics help you bridge this gap. That's because it helps your users understand your message better with the help of those graphics. 3. Boost Shareability Image Credits: WPBeginner Using graphics can also help you make your content more shareable. Graphic content is more easily shareable than those with just texts. People love to engage with them and share it with their friends on social media. These again get shared multiple times. This has many benefits. First, when you make your content shareable, it’s more likely to reach a wider audience. This, in turn, will help you boost your visibility, increase brand awareness and attract more leads to your business. The more leads you have, the more chances you have for converting them to your website to increase sales and boost your overall profit. 4. Increase Retention Images and graphics are powerful. When you add graphics to your content, you make it easier for your users to process the information better. So, users can register the information faster and more effectively. This helps them remember your brand permanently and encourages them to come back to your website in the future. This means that by using graphics, you can increase your retention rate and improve your user loyalty too. Both of these factors are super important for the long-term success of your business. Unless you have a loyal userbase and a bunch of repeat customers, it becomes difficult to keep your business going strong. Although graphics seem like a small element in your content marketing strategies, it is actually very powerful and very effective in making your campaign a successful one. 5. Branding Another major benefit of incorporating graphics in your is that it can help you create a brand identity. content marketing strategy You can do that by creating consistency in your images, videos, or other forms of graphics that you prefer to use. This makes your content stand out and creates a sense of familiarity in your users. It helps them and makes a lasting impression on your users' minds. remember your brand better 6. Improved SEO Graphics also plays a major role in . When you create images and other forms of graphics, you can use keywords and tags in them. improving your SEO When your keywords and tags are relevant, the chances of these graphics appearing in search results increase. So they become more discoverable and become more visible. This can massively help you in improving brand recognition and help users remember our brand better. Over to You The benefits of using great graphics in your content are huge. Many marketers consider them only as an element to improve your content’s visual appeal. But there are a lot of other hidden benefits of using them in your content. The above-discussed points are a few of them. I hope you’re convinced about its impact on your content marketing strategy. So now, it’s up to you to decide whether to use images, videos, infographics, or any other form of graphics in your content to make it stand out. Do let us know what you think in the comments below. We would love to hear from you.

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