As Product Managers, we take care of all sorts of things. From communication with countless parties on endless meetings to prioritizing and adding features to the backlog in hopes the product we’re working on stands out and shines. As we focus on creating a routine, it’s easy to forget some of the core key points that add value to our product and the entire team behind it. 1. Data is the new oil You can never have enough of data. You will never fully know who your customers are. Period. , continuously shifting with customers’ needs and expectations. Customers evolve, and so do the products they use. Or is it vice versa? Product is an industry of trends Our responsibility is to learn from reliable data. In addition to the valuable data collected from the users of our product, external factors such as local trends, laws, news, and even weather conditions can significantly shape product related decisions. Team’s perception of who their customers are can differ, too. Collected data may be interpreted differently in relation to individual perceptions. Good product managers tolerate and accept diversity in perceptions. Take diversity as an opportunity to explore a new set of data which could lead you to valuable discoveries. Are we doing the right thing with our data? Yes, if you are solving customers’ problems. India’s e-tail Flipkart uses real time data-based predictions to customize their homepage based on customer’s past interests and patterns of behavior. Flipkart understands no two humans are same so they occasionally ask simple questions that help machine understand the user better and deliver better recommendations. With this amazing feature the e-commerce platform literally learned to continuously provide with better user experience that the customers love. As from Flipkart shared on his 2017 keynote: learning technology Ram Papatla Prod Mgmt Festival “We tend to overestimate the effect of technology in the short run and underestimate the effect in the long run”. 2. Overdose with empathy Every once in awhile everyone has a problem understanding and sharing feelings. In business, the lack of empathy can be observed everywhere — in product teams and with stakeholders, but most importantly in regards to customers. Focus on your customers, and everything else will follow. All it takes is to Give it to a child, an elderly person, or someone you randomly meet. We assume we know what’s best for our users, but this exercise might prove us wrong. It’s a chance to detect and fix problems we would have otherwise missed. observe actual users when they use your product. Accounting for extreme deviations in product development comes at a higher price point than developing for the mainstream population. Empathetic product managers build products for all users, regardless of where they statistically fit into. Instead of seeing users as clones of own needs and habits, good PMs . “ suggests from Google. focus on actual users and needs their Empathy should be a part of every product management toolkit”, Rio Akasaka Observe a child , an elderly person, or someone random use your app and learn This is where managing corporate priorities and a product at the same time becomes a challenge. Improvements will take time. Be impatient just as your customers are, but stay aligned with your vision to reduce distractions. You cannot overdose with empathy as much as you can with patience. Promoting empathy usually means going against the stream. Be an evangelist to all the stakeholders — from the leadership to the development teams and product community — but also to their feedback. Prioritize positive and negative feedbacks, and execute. It’s all about that earns you trust. listen persistency Trust, on the other, may not give you authority, but it definitely gives influence. 3. Accessibility Creates a Ripple Effect Nearly and have a disability. However, difficulties with accessibility go far beyond disability. 1 in 5 users in the US 1 in 7 users in the EU Our users may be parents holding their child in one hand and our product in the other. They may have difficulties understanding the language, or they left their glasses in the car. Or they are accessing your application from a slow phone in a subway station with poor access to the internet. Chances are good you will find ways to improve your application for every user. Developing with accessibility in mind will create a positive ripple effect on all users. “ says from Google. Try using your product under imperfect circumstances. A small change can have an outsize impact” Rio Akasaka A fantastic example of a successful product showcasing the effect of accessibility is Google Maps. With clever design and simple questions, Google Maps helped people with disabilities report and log points of interests that are accessible by wheelchairs. This approach became so popular that the questions extended to other areas, eventually creating a slew of contributions from the “mainstream users” in all areas of location based information gathering and rating. 4. Fail quickly (but measure) Customers don’t get any value until you launch the product. Value has to be measurable and revenue is only one measure of value related to product success. As from Shopify indicated: Or not build more of it at all. Chris Long “If you don’t measure value, how can you build more of it?”. Failure is an incredibly useful form of value. in your product, team or organization. The faster you hit the wall, the faster you’ll know what needs fixing Measuring the value of your team’s culture and measuring product value are surprisingly similar. The key difference is in . In order to build more of that value, you have to know what is it that you measure. If we look at the value of a team culture, we have to take into account what that culture supports and disagrees with in order to measure the value achieved over time. Team culture delivers value through mutual collaboration and transparency. metrics and feedback from the users (whether customers of team members) is obtained. Seemingly, value is measured over time in all cases. Change doesn’t produce value until the outcome is felt How often we’ll measure value, depends on our productivity. The goal is to grow value slowly and incrementally. Embrace small experiments, no matter how risky they are, . Strive for continuous improvement, not perfection, in respect of either your product development, team culture or organisational restructure. the goal is to improve not succeed 5. Embrace challenge Surround yourself with challenging tasks, but more importantly with challenging people. The feeling after conquering both is indescribable. Pushing yourself to the limits, especially in uncomfortable environments, helps you discover your hidden capabilities. as from Audible said at PMF 2017. “Product management is about building relationships” Rebekah Mueller Product management is about building relationships Conflicts, blame, personality clashes and promoting competition are all toxic for working environment. Bring on the wisdom and persistence to embrace challenging situations and people involved. Challenge yourself to deal with challenging folks and you would be surprised with an outcome for sure! 6. Improve your vibe Product Manager’s value can be measured by strong and healthy relationships holding the team together. suggests Krassi Hristova from Snapchat. Help colleagues grow their own influence. You are all in it together and don’t underestimate famous three musketeers motto. Your leadership directly impacts the product, the team and the overall organization’s success. Be kind and make everybody feel good and respected after working with you. “Make your influence and impact felt” Product Manager’s value can be measured by strong and healthy relationships holding the team together. Don’t forget to . Give recognition to every small win you and a team make. Spreading good vibes in working environment earns you trust and respect in a long run. Don’t hesitate to . Let it be heard as celebrate achievements make a fuss over everything nothing comes without an effort. Back to reality… Successful teams shape and build successful products, but it’s not that simple as it sounds. Human behavior seems , but it’s in a real working environment. easy to understand hard to master In closing, … successful product managers Measure, prioritize and use data Understand and share feelings of others Value extreme users Risk failures and learn from them Aren’t afraid of challenging tasks & people Build relationships How will you shape your leadership presence in the future? Think human wise and execute! Thank you for staying tuned. If you liked the article, please give it an applause and fill my 💚 with joy :)
