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Some CMO’s have shared their top tips for running virtual events on social media platforms. The best tip to hold a virtual event is to make it inclusive and interactive. Use chat and live-tweeting tools to engage the audience. Live polling is an excellent way to increase engagement among audiences because it calls for responses that most people are always happy to give. You can then choose to use the information for your own feedback or publish the results for everyone to see and discuss. The best polling platform is Swift Polling.