Too Long; Didn't Read
Product management is at an interesting point. More and more companies embrace it as a way to supercharge the business, gratify customers and align the org, yet few product teams are able to deliver on these big expectations. I get asked by managers quite frequently how to get PMs to deliver more, have more impact, be more accountable. The answer, more often than not, starts with management itself — its perception of what product management is, how it operates, and how it should be built in the org. This post describes 5 of the most important ways to address this gap.