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Ronald Cummings-John Co-author of Leading Quality: ‘Delivering quality isn’t easy in the software development world.’ Making QA a priority will ensure you catch critical bugs that could be impacting your product quality, and you will see product quality improve as a result. The best way to fix this? Continuous testing, incorporating testing early into the SDLC, even before a line of code is written, you can ensure that you build testability into everything you do. Then, continue testing at every stage of your SDLC.