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The Five Principles of UX Design Psychology can help you gain insight into your customer’s minds by predicting their behavior and needs. In this article, we discuss each principle and show how they apply to real-world scenarios. We’ll also explore some best practices for designing applications based on these principles so that people will enjoy using them. The design process is an iterative one, meaning you will make changes and grow over time. The less you ask your users to think about what they are doing to use your application, the better!