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Email marketing is still a very sought-after way of getting more leads and improving your conversion rate. 47% of marketers have agreed that it’s their most effective marketing channel. The number of global email users will reach 4.6 billion by 2025. Video email marketing is a strategy of using videos in your email communication. It's like taking the best of both worlds and putting them together to get the foremost results. The benefits of using video email marketing include personalizing your emails and building relationships with customers.