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In 2015, Idealab founder Bill Gross used his experience of founding startups to carry out a TED Talk. In this article, we’re going to look at the top five reasons why startups succeed. Here are our top tips for coming up with the ideal product or service ideas. The best ideas are the ones that identify a problem and solve it, and the best ideas can help make a successful startup successful. The five startup key factors are:Funding, positioning, team, timing and timing.