Too Long; Didn't Read
For every successful marketplace, there are a dozen that didn’t make it. Most business owners build one, at best two, marketplaces in their lives. The failure to define the right level of openness for your marketplace will break your target audience’s trust. The entry barrier is a must - healthcare, education, fintech, art, handmade products, art. The right way depends entirely on your niche. In others, having little to no verification is a better option. If you allow users to join platforms by recommendations, referral programs get going faster.
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