4 Ways You Are Probably Doing Product Analytics Wrongby@Uggernaut

4 Ways You Are Probably Doing Product Analytics Wrong

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An article recently stated that 41% of businesses struggle to turn data into decisions. Product Analytics is a combination of quantitative and qualitative insights that inform product decisions. In his product journey as a PM for Vistara (Tata Singapore Airlines JV) and FlixBus (one Europe’s largest online travel portal), these are the 4 common mistakes ( and solutions) that I have observed when it comes to Product Analytics. The problem often is not the amount of data or shortage of time at hand, it usually is the lack of a hypothesis driven approach.

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@Uggernaut

Pallavi Modi

Building Product @FlixBus Twitter: @Pi_Modi


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