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Conversion Rate Optimization is the process of increasing the percentage of your website visitors who complete the desired objective. It’s one of the best ways to measure the performance of your advertising campaigns. Google Analytics is a great way to track conversion rates and improve your CRO. During the second quarter of 2019, 2.58% of global e-commerce website visits were converted into purchases, with the US having a rate of 2.57%. A high conversion rate is indicative of successful marketing and/or web design conversions.
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