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Product Manager Akshay Deshmukh is a product manager at Zinrelo. He says that Stripe and Intercom use Low Touch SaaS models to build and market a product in such a way that there is minimal or no human interaction required throughout the customer journey. The goal of every product should be to provide that "Wow" feeling to the user while solving a significant problem for the user and helping her upgrade her life. The sooner a product can deliver the "wow" feeling, the longer lasting the first impression is. The goal is to allow users to get what they want without having to interact with a human.