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Ankit Patel is a marketing/project manager at the XongoLab Technologies LLP & PeppyOcean. He says successful business campaigns always start with a healthy email list. Using an email list, it becomes easy for you to share your business story, showcase your business products and boost your business, all the while turning your subscribers into your paying customers. Using a sign-up sheet at the entrance of your store, you can encourage your visitors to jot down their names and email address on that sheet.