A logo is like a brand's superhero emblem. It's a visual cue that triggers certain vibes and feelings among your audience. Initially, a strong branding strategy helps to create a recognisable trademark that will be associated with a particular business and attract customers. Later on, branding (when it’s well-designed) can be the main reason for the increase in customer loyalty. This means that customers will be more loyal to the brand and come back for a repeat purchase.
Nearly everyone today can identify the logos of Apple or Toyota, but what makes these symbols so distinct? The answer is that we see these logos all over the place on phones, cars, media and advertising. However, these logos didn't always hold the recognition they do now. Every company, even the most prosperous ones, had humble beginnings.
This option seems to be the most reliable and traditional one. From year to year, professional studios have been executing thousands of company logo orders. The design studio develops a project that takes into account all the wishes of the client, and also studies all the features of the business industry. Let's see the pros and cons of working with a design studio.
You can find design studios on Behance or Dribbble.
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I think all startups would like to order a logo design from a design studio, but it is too expensive and time-consuming. In addition, at the initial stage, many companies make a pivot in development, which can mean a change of brand.
Freelancers are either designers alone, or small groups of designers who work remotely and are willing to do small orders. Freelance exchanges are now plentiful, and it is relatively easy to find the right contractor. However, there might be a tremendous difference between two seemingly similar freelancers - anyone who has ever worked with a freelancer knows this. If you aim to find a person who will make a decent logo for a reasonable price and you actually find one, you are definitely lucky.
Most popular freelancer marketplaces to hire freelancers are 99designs, Fiverr and Upwork.
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Creating a logo online without human involvement is a service that has become available with the rapid development of Internet technology. Now, when AI programs are slowly but surely taking over entirely different markets, finding a worthy AI logo generator (such as the one I made, Turbologo) is as easy as one-two-three.
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Limited choice of designs. Logo generators usually offer a limited choice of designs that may not exactly fit the company's needs and its brand. Moreover, some of the generated designs turn out to be standardised templates.
Making adjustments. Some logo generators don’t allow changes (even the smallest ones) to the design, which may result in the need to make an additional order and pay extra money, respectively. But it really depends on the service, so it’s better to make sure that
adjustments are free of charge.
Copyrights or licences issues. Unfortunately, there are unfair logo generators on the market which use commercial fonts or icons without a proper licence. An even worse scenario is if a generator sells you a logo that is protected by copyright and you only realise it after you have bought it. So be sure to check the licences of the fonts and icons used in your logo.
Depending on your personal situation, you might find any of the options listed suitable for your needs. Undoubtedly, each described way of ordering a logo for your company has the right to exist.
However, if you are only starting your own business and don’t have infinite resources, I would highly recommend you to try the logo generator method. Not only is it extremely cheap (or maybe even free), but it will almost certainly provide you with a suitable solution to your logo-searching problem - I have tried it myself several times. Nowadays, there are plenty of different automatic logo generators, but the most popular are
Logo generators are convenient and accessible tools for aspiring entrepreneurs seeking distinctive logos. AI-powered generators offer a range of templates, colors, fonts, and design elements to customize according to specific needs. They also enable the creation of prototypes, ensuring alignment with expectations and business identity. With logo generators, business owners can swiftly craft professional and appealing logos that differentiate their brand and yield a competitive edge.
Even the most successful companies started somewhere, and using an AI-generated logo as a startup's initial branding is a proven and practical solution in today's market.