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Bart de Bruijn, Co-founder of EstateX: "Tokenization is indeed the future of asset management"by@maria-lobanova
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Bart de Bruijn, Co-founder of EstateX: "Tokenization is indeed the future of asset management"

by Maria LobanovaMarch 6th, 2024
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Dive into the world of real estate tokenization with Bart De Bruijn, as he shares insights on partnerships, regulatory challenges, and the future of finance.
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With the cryptocurrency market heating up and a new bull run on the horizon, the potential for blockchain technology to revolutionize the tokenization of real-world assets has never been more promising. Bart De Bruijn, who recently secured investment from Brock Pierce, offers invaluable insights into this burgeoning field and its implications for the wider blockchain ecosystem.


Congratulations on the recent news about Brock Pierce joining EstateX as an investor and strategic advisor! What was the process like to bring someone of his caliber on board?


Thank you! Bringing someone of Brock's caliber on board was a testament to EstateX's relentless pursuit of excellence and innovation. Our journey has been marked by rapid development, strategic partnerships, and a commitment to regulatory compliance across various regions. With a thriving community of over 35,000 individuals, EstateX has been at the forefront of democratizing investment opportunities.


Brock's interest was piqued by our unique approach and demonstrated achievements. Through a mutual contact, he became familiar with EstateX and recognized the potential of our platform. What set us apart was not just our progress but the unique vision and components of our ecosystem to realize that vision. Our shared passion for democratizing investment opportunities and creating generational wealth resonated deeply, leading to a swift and mutually beneficial partnership.



How do you see Brock's involvement impacting the future direction and growth of EstateX?


Brock's involvement marks a pivotal moment for EstateX, propelling us into a new realm of growth and opportunity. While we've achieved remarkable milestones in the past, such as securing credit grants from Microsoft and selling out all of our presale rounds in a couple of minutes during the bear market, Brock's addition brings unparalleled value to our ecosystem.


With his extensive network of government contacts and regulatory expertise as a former U.S. presidential candidate, Brock will assist with our expansion into new markets and compliance with evolving regulations. His substantial and unique real estate portfolio, valued in the hundreds of millions, provides a solid foundation for tokenization and investment opportunities on our platform.


Moreover, Brock's vast crypto network will open doors to strategic partnerships and collaborations, driving liquidity and market adoption. By addressing the liquidity challenge in the real estate market, we aim to revolutionize access to investment opportunities and empower individuals to create generational wealth.


In essence, our partnership with Brock is about making a tangible impact on the lives of everyday individuals, offering them the tools and resources to build a brighter financial future. Together, we are committed to driving positive change and shaping the future of real estate investment, and creating opportunity.



What do you think sets EstateX apart from other real estate tokenization platforms, and how do you see it evolving in the future?


During the previous bull run, EstateX emerged as one of the pioneers in real estate tokenization. Since then, numerous projects have entered the space, but few have succeeded in executing the concept effectively. EstateX stands out as the project with the right execution amidst this landscape of failed endeavors.


What sets EstateX apart is our commitment to regulatory compliance and strategic partnerships. Our regulatory framework formed by partnerships with regulated entities, and our collaborations with industry titans like Brock Pierce, Microsoft, and leading property brands, ensures that we operate with integrity and transparency.


Moreover, EstateX is not just another tokenization platform; we are revolutionizing real estate investing by making it as seamless as online shopping. With features like instant access to finance, a secondary marketplace, educational resources, loans for leveraging possibilities, and payment cards that make paying with your investments possible, we are democratizing access to liquidity and making investments more liquid than ever before.


By offering an all-in-one solution for both retail and institutional investors, EstateX is paving the way for a new era of real estate investment. Our platform empowers individuals to participate in the wealth-building opportunities of real estate while providing revolutionary features that set us apart from the competition.


As we continue to evolve, EstateX will remain at the forefront of innovation in the real estate tokenization space, driving positive change and creating value for investors around the globe.



How do you anticipate the current bull market impacting the real estate market, particularly in terms of tokenization and investment opportunities?

We are witnessing a significant trend in the real estate market, with an increasing number of Real World Asset (RWA) projects emerging to drive innovation in the space. Last December, during my recent trip to India to receive the 'Best RWA Project of 2023' award, we all noticed how RWA has become a prominent term in the industry and is expected to be a focal point in the upcoming bull market.


With EstateX's advanced development and remarkable achievements thus far, we’re convinced we'll see major interest in real estate tokenization during the next bull run. Our platform is well-positioned to capitalize on this trend, having laid the groundwork necessary to catalyze widespread adoption and investment in tokenized real estate assets. As all research confirms, tokenization will be the future, and all asset classes will eventually go digital. This bull run, there might be enough of the tools in place to make it the leading term.

\ With the recent approval of Bitcoin spot ETFs by the SEC, how do you see this impacting the broader cryptocurrency market and investor sentiment?***

I think this is an excellent development and highly positive for the broader cryptocurrency market. The introduction of Bitcoin ETFs opens doors to a new traditional investor demographic, providing them with easy access to digital assets. Considering they might have held off on crypto assets so far, this could be something to get them over the line.


Furthermore, the endorsement of Bitcoin ETFs by major institutions signals a fundamental shift in sentiment towards cryptocurrencies. While it used to be negative and filled with doubts, they’re now recognizing their legitimacy and potential as a significant asset class. What we saw was a price increase on speculation of approval and sell off on the actual news, but it undoubtedly served as intro to the bullish market we’re in now.


In summary, both the emergence of RWA projects and the approval of Bitcoin ETFs contribute to a positive outlook for the real estate and cryptocurrency markets, presenting exciting opportunities for investors and stakeholders alike.



Bitcoin just hit all-time high. What are your thoughts on the current state of the market and where it might be headed in the near future?

The current state of the market is undeniably great timing. This bullish momentum is particularly encouraging as we approach the launch of EstateX, as it reflects strong investor confidence and interest in the cryptocurrency space.


Looking ahead, it's essential to consider historical patterns and market dynamics. Historically, we've observed a pattern of price consolidation and minor corrections preceding significant milestones such as Bitcoin halvings. Therefore, it wouldn't be surprising to see a slight downturn in the market before the halving event.


However, despite short-term fluctuations, the long-term trajectory for Bitcoin remains promising. Many analysts and industry experts anticipate Bitcoin surpassing the $100,000 mark during this bullish cycle, driven by factors such as increasing institutional adoption, growing retail interest, and broader macroeconomic trends.


In summary, while short-term volatility is to be expected, the overall outlook for Bitcoin and the cryptocurrency market remains positive, with significant upside potential in the near future.



As a company based in the Netherlands, how do you view the regulatory landscape for cryptocurrencies in Europe, and how does this impact your operations and growth strategy?

As a company headquartered in the Netherlands, we closely monitor the regulatory landscape for cryptocurrencies in Europe and its implications for our operations and growth strategy. The forthcoming Markets in Crypto-Assets (MiCA) regulations in Europe represent a significant step forward in establishing a comprehensive regulatory framework for the crypto industry.


We view MiCA as a positive development as it brings much-needed clarity and legitimacy to the cryptocurrency space. By introducing clear guidelines and standards, MiCA will help distinguish legitimate projects from fraudulent ones, fostering trust and confidence among investors and users alike. For too long, scams and shitcoins have given the crypto market a bad reputation. This regulatory clarity is essential for fostering innovation and attracting institutional capital into the crypto market. Restoring trust could even be more essential.


Additionally, we're encouraged by regulatory initiatives in other regions, such as the Virtual Assets and Virtual Asset Service Providers (VARA) regulations in the UAE. These efforts indicate a global trend towards regulatory clarity and oversight, which is beneficial for the long-term sustainability and growth of the crypto industry.


Within our ecosystem, we operate with two types of tokens: ESX as a payment token and PROPX as a property security token. We're particularly interested in the developments surrounding Security Token Offerings (STOs), especially in jurisdictions like Liechtenstein, which have developed progressive tokenization laws. These laws enable the direct linkage of asset equity to tokens, bypassing traditional vehicle structures. We hope to see similar regulatory advancements across the entire European Economic Area (EEA) to further promote innovation and efficiency in tokenization.


In summary, while regulatory compliance is essential for our operations, we view the evolving regulatory landscape as an opportunity to drive innovation, foster investor confidence, and accelerate the adoption of blockchain technology in Europe and beyond.


What are some of the biggest challenges you anticipate facing as EstateX continues to grow, and how do you plan to address them?


As EstateX continues to grow, we anticipate encountering several challenges inherent to a project of this scale. One such challenge was maintaining demand for our payment token, especially during the bear market. However, our track record speaks for itself - we've consistently sold out every fundraising round within minutes, demonstrating strong community support and investor confidence in our vision. Our demand-driving use cases will ensure a price increase the more the platform is used, not depending on any market circumstances.


Another challenge lies in forging strategic partnerships to further expand our ecosystem. We've already made significant strides in this area, securing partnerships with regulated entities, industry leaders, and real estate brands. Moving forward, we remain committed to nurturing these partnerships and exploring new avenues for collaboration to enhance our platform's offerings and reach.


Navigating the regulatory landscape for global expansion is another challenge we're prepared to address. While regulatory compliance is paramount, it also presents opportunities for growth and legitimacy. With existing regulatory frameworks in place bolstered by strategic partnerships, we're well-positioned to navigate regulatory requirements and expand our footprint worldwide.


In summary, while challenges are inevitable, we approach them with confidence, drawing upon our track record, strategic partnerships, and regulatory compliance efforts to overcome obstacles and drive EstateX's continued growth and success.

In your opinion, what role do you see blockchain technology playing in the future of real estate and finance?


In my opinion, blockchain technology is poised to revolutionize the real estate and finance sectors in profound ways. We're witnessing a paradigm shift towards digitalization across all asset classes, and real estate is no exception. The potential for tokenization to democratize access to real estate investments and enhance liquidity is immense. Like all research confirms, it’s an inevitable process.


Research conducted by prominent institutions like BlackRock and Vanguard corroborates this sentiment, affirming that tokenization is indeed the future of asset management. At EstateX, we're proud to be at the forefront of this transformation, akin to the internet's early days in 1998. It's not a matter of if mass adoption will occur, but rather when.


As blockchain technology continues to mature and regulatory frameworks evolve, we anticipate seeing widespread adoption of tokenized assets, unlocking new opportunities for investors and revolutionizing traditional finance models.


Can you provide any insights or updates on upcoming developments or partnerships that EstateX is working on?


Certainly! EstateX has some exciting developments in the pipeline. We're gearing up for the launch of our payment token and investment platform scheduled for March. This launch will mark a significant milestone for us as we introduce our first tokenized properties in both the US and Europe.


In addition to our initial property offerings, we have a roadmap of strategic initiatives that we'll be rolling out progressively. These include the establishment of a secondary marketplace, offering Tokenization as a Service, facilitating instant loans, and introducing payment cards tailored to our platform users.


With Brock Pierce joining EstateX as an investor and strategic advisor, we're leveraging his expertise and network to forge key partnerships. These partnerships span major liquidity providers, real estate portfolios, and card providers, further enhancing our platform's capabilities and value proposition.


Stay tuned for more updates as we continue to drive innovation and growth in the real estate tokenization space!


Finally, what excites you the most about the future of EstateX and the impact it can have on the real estate industry?


EstateX offers an unparalleled all-in-one solution for financial empowerment. Imagine having the ability to invest in real estate within minutes, knowing that your investment is not only protected against inflation but also easily tradable and liquid enough to use for everyday transactions. Will you now keep your money on the bank knowing that you’re losing purchasing power, or will you invest and earn passive income having the ability to make it so liquid you can do your groceries with it. The anticipation of giving investors all the tools they need to change their current financial situation excites me the most. Our liquidity and investment possibilities could change the entire perspective on how to manage your finances.


By democratizing access to real estate investment and providing tools such as leverage through debt, seamless trading, and educational resources, EstateX is empowering individuals to build generational wealth and seize opportunities previously out of reach.


We're not just revolutionizing the way people manage their finances; we're reshaping the financial landscape to create a more inclusive and prosperous future for all.