Using User Data After Google's Third-party Cookies Ban

Too Long; Didn't Read

Google announced that it would ban the usage of third-party cookies; it has made a lot of publishers afraid that they won't be able to utilize user data. In this article, we can see how SaaS startups like [Storycards] are able to bridge that gap and provide data opportunities for publishers. Finding alternatives is essential for companies who want to provide an excellent experience for their users and customers. The advertising industry will need to adjust and learn how to target an audience effectively even without Google’s. This will mean that engagement platforms will be even more essential to provide value and gain insight into users.