Too Long; Didn't Read
Companies that understand and define B R A N D properly benefit from the ability to make brand produce growth and profit and reduce risk. A noble proxy for that triptych of favorable <a href="https://hackernoon.com/tagged/business" target="_blank">business</a> outcomes is low cost-of-capital. When profit and <a href="https://hackernoon.com/tagged/growth" target="_blank">growth</a> are good and risk is low, cost-of-capital falls. Lower cost-of-capital generates more profit and growth investment, thereby lowering risk. As Jeff Spicoli might say, “It’s a righteous circle, dude.”