Too Long; Didn't Read
Amy Tom talks to Jeff Morris, VP of Product & Solutions Marketing at Couchbase, and Mike Schwartz, Founder & CEO of Gluu. The trio discuss the rise of extreme personalization, collecting data to meet consumer expectations, and improving the experience for the user. The first instances of extreme digital personalization showed up in the 90s. The rise of smart environments to create better user experiences is discussed in this episode of The HackerNoon podcast. We discuss how we can protect our digital identities while still receiving personalization.