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Digital marketing is the things you do to reach potential customers on their computer devices. Almost every digital marketing activity falls into one of the “big 6” types. Content marketing is essential to almost all forms of digital marketing. Search engine optimization (SEO) is about getting your web resources towards the top of the rankings in Google, Bing, etc. The right strategy can then convert successful audience capture into sales. Email and message marketing are the most common digital marketing activities in the world.