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Geneva a city located in the heart of europe is known for its rich history and global significance the city which sits on the shores of lake geneva is home to a growing startup scene driven by its highly educated workforce favorable business environment and thriving economy geneva has a long history of entrepreneurship dating back to the days when it was a center for trade and commerce today the city is home to a number of innovative companies including nestle cern and syngenta as well as a growing pool of young entrepreneurs and startups the city is also known for its highly educated workforce with a number of prestigious universities such as the university of geneva and the geneva school of business administration producing a stream of talented professionals who are starting their own ventures additionally geneva is known for its favorable business environment which includes low tax rates and a supportive government the average living wage in geneva is around 80000 per year with a low unemployment rate of just 4 the citys gdp has been growing steadily over the years with new startups popping up and established companies expanding their operations in conclusion the startup scene in geneva is thriving driven by its highly educated workforce favorable business environment and growing economy with its rich history vibrant culture and supportive government policies geneva is well positioned to continue its growth as a leading startup hub in europe in the years to come