New York's Battle Against Meta's False Advertising

COUNT XXXV: VIOLATION OF N.Y. GENERAL BUSINESS LAW § 350

1061. The Attorney General of the State of New York realleges and incorporates by reference each and every allegation in the paragraphs above as if the same were fully set forth herein.

1062. New York General Business Law (GBL) § 350 prohibits “false advertising in the conduct of any business.”

1063. At all relevant times, Meta has been engaged in business in New York within the meaning of GBL § 350.

1064. Meta made representations and/or omissions of fact that were materially misleading, and thereby made false advertisements, in the course of advertising, marketing, promotion, and other representations regarding its Social Media Platforms, as set forth above.

1065. The Attorney General of the State of New York timely provided Meta with the pre-litigation notice required by GBL § 349(c).

1066. By engaging in the acts and practices described above, all of which were material, Meta has engaged in and continues to engage in false advertising in violation of GBL § 350.