Facebook Is Coming for Your Children

2. Facebook is “directed to children.”

822. Upon information and belief, Facebook is “directed to children” [Redacted] and because Facebook maintains and promotes thousands of pages and accounts that are child-oriented.

823-827. [Redacted]

828. Additionally, thousands of Facebook pages and accounts are child-oriented, including because they feature child-oriented subject matter, characters, activities, and music, as well as child models, child celebrities, and celebrities who appeal to children.

829. And Meta has published advertising campaigns designed to encourage more children to use its Social Media Platforms like Facebook. Meta touts the alleged safety of those Platforms. In a recent television ad, Meta claimed that it “build[s] technology that gives you more control and helps keep you safe” including through “tools that can protect—so you can connect.” This advertisement featured children, as shown in the screenshot below:

830. Similarly, Meta permits advertisements to be displayed within Facebook that feature children and are directed to children.

831. According to Meta’s Ad Library website, an advertisement promoting the PBS Kids television show “Wild Kratts” and the “PBS KIDS Prime Video Channel” was run on Facebook in July 2023, as depicted in the following screenshot:

832. Because Facebook is targeted to children, Meta is required to obtain verifiable parental consent for its collection of personal information from users under the age of 13.