Too Long; Didn't Read
With weekends one and two of Coachella 2017 now in the history books, <a href="https://goo.gl/w8fLgi" target="_blank">music festival season</a> has officially begun. These multi-day experiences have seen incredible growth over the last decade, in large part due to millennials’ preference to spend their hard earned money on experiences over things. <a href="https://www.eventbrite.com/blog/4-statistics-defining-the-2016-music-festival-season-ds00/" target="_blank">Billboard estimates that 32 million people</a> attend at least one event in the US each year. About half of these attendees are millennials who you can bet are relying heavily on their smartphones to navigate the festival. According to a study by Harris Interactive, 31% of millennials report using their phones for more than half of the festival, with only 15% saying they never touch it while they’re there.