Too Long; Didn't Read
As of Q3 2020, streaming services have attracted 72% of U.S. internet users (appx 215 million people) and in 2021, the volume of ad spending across CTV channels will increase to $11.36 billion. YouTube and Netflix have taken up pole positions on the Advanced TV ecosystem chart with bold market shares of 20% and 34% accordingly. YouTube is expected to generate $5.45 billion in ad revenue in total by 2022, increasing its market share of CTV ad spend by up to 38.7%.