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Recent studies show that the global chatbot market is projected to reach $1.23 billion by 2025. Every SMB needs to consider chatbots for customer engagement and improving brand experience in general. Facebook revealed that eight million messages had been exchanged between Facebook users and small businesses using the platform’s chatbot feature in April 2019. The following are a few ways innovative businesses are using chatbots to improve brand experience. Use chatbot technology to provide 24/7 customer support and create a strong first impression.