Too Long; Didn't Read
Content Marketing Institute: 96% of the most successful B2B content marketers state that readers regard companies as a trusted resource before making decisions. Good content has become the foundation of customer engagement and that’s because it has managed to find a way to make marketing function in a sustainable way. Creating the right content strategy can set the foundation for success for years to come. Brands need to use a mix of journalism and marketing strategies to make their voice heard and aim for a more sustainable content strategy.