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The outbreak of COVID-19 has shaken every industry thereby influenced the preferences and priorities of consumers. During the pandemic, those business models who adapted to the change survived while others got lost in the thin air. With the help of Machine Learning and Artificial Intelligence, marketers can now delve deeper into finding the right demographics to initiate the campaigns. The only way to market your products and services is by knowing the customers and understanding the market demographics. That’s where data science becomes effective.