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#FoundersConnect: How Kemi Olawoye Is Building BabyMigo, Nigeria's Largest Parenting Communityby@peaceitimi

#FoundersConnect: How Kemi Olawoye Is Building BabyMigo, Nigeria's Largest Parenting Community

by Peace Itimi | Founders ConnectJanuary 16th, 2023
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Meet Kemi Olawoye, the Founder and CEO of BabyMigo, a Nigerian femtech startup founded in 2017. They are increasing the amount of access families have to quality information surrounding pregnancy and parenthood. They have amassed over 250,000 users on their platform and are steadily growing. Kemi shares her story, growing up in a family of loving parents, studying physiotherapy, starting Baby migo, and the road to adoption by the public.
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Peace Itimi | Founders Connect HackerNoon profile picture

Meet Kemi Olawoye, the Founder and CEO of BabyMigo, a Nigerian femtech startup founded in 2017, which is increasing the amount of access families have to quality information surrounding pregnancy and parenthood.


They have amassed over 250,000 users on their platform and are steadily growing.


In this interview, Kemi shares her story. Growing up in a family of loving parents, studying physiotherapy, starting BabyMigo, and the road to adoption by the public.


She also shares what makes Babymigo stand out from other tech-enabled parenting communities, the struggles with building for the African market, and the wins so far.


There is so much to learn from her, so sit tight and enjoy!


To learn more about BabyMigo, check here: https://babymigo.com/


Video


https://www.youtube.com/watch?v=A3tVW2GgTr8&t=91s&ab_channel=PeaceItimi



TimeStamps


0:00 - Introduction

1:11 - Kemi's Background

4:07 - Going to Unilag, Physiotherapy

8:24 - Career path

10:43 - Starting BabyMigo

12:24 - Getting the First Set of Adopters

13:50 - The Problem They're Solving

17:55 - Mistakes made, Challenges so far

19:34 - How BabyMigo has changed her

22:07 - How her Previous Experiences helped her Startup

28:41 - The Team: The People Behind BabyMigo

31:09 - Lessons Learned

33:01 - Any Other Questions