Building Your Own Instagram Discovery Engine: A Step-By-Step Tutorial
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Isn’t it great how Instagram’s “Explore” section displays content that matches your interests? When you open the application, the content and recommendations shown are almost always relevant to your specific likes, interests, connections, etc. While it may be fun to think we’re the center of the Instagram universe, the reality is that personalized, relevant content is also uniquely curated for 400 million other people daily. With 400M active users and 80M photos posted daily, how does Instagram decide what to put on your explore section? Let’s <em>explore</em> the key factors Instagram uses to determine scores for posts in your Instagram timeline and explore section.