Too Long; Didn't Read
The ability to predict the behavior of a consumer is a holy grail to many corporations. Billions of dollars are spent annually on market research, behavioral analysis, and new technologies to deliver smarter advertising to users. We are starting to see an increase in the sophistication of our voice-activated devices – these are consumer applications after all. The result will be a much more human-like interaction – with a device that can predict what a consumer needs and when they need it, much the same as a human assistant.