6 Marketing Strategies to Win Back Abandoned Cart Users

A simple but underutilized way to boost your sales is by winning back your users who have abandoned their shopping carts.

It's common for your users to add a product to your cart only to leave during the purchasing process for some reason.

These reasons include feeling uncertain about whether they need the product, their desire for lower prices, or a distraction that prevents your user from finally buying.

There are other reasons to do with your website design and marketing tactics that could also lead to cart abandonment.

Here are a few practical and effective ways you can convince your users to come back and buy your product. With a good strategy in place, you'll increase sales and see better returns on your marketing efforts.

Leverage UX/UI Principles

Your website design and user interface are two elements that you can control and optimize to boost product sales.

Here are a few specific changes you can make to your website to optimize the buying process:

• Make sure that your website is mobile optimized. People often buy on the go using their smartphones. Do rigorous tests and check that buying from your mobile site is easy
• Don't force your users to create an account on your site. Enable them to use social logins or guest checkout to complete buying your product
• Create a detailed summary of the product, shipping time, the buyer's address on the checkout page so that they don't have to go back and check the details
• Use breadcrumbs or breadcrumb navigation let people know where they are in the buying process. For example, indicate that they're at the shipping address stage, the review stage, and the payment stage

By optimizing your website's design and functionality, you ensure that your users don't find a reason to quit their purchases halfway through.

Bring Back Users With Push Notifications

Often, users need a timely reminder to get them to come back to their abandoned carts. What if you could send them a quick message that appeared to them no matter what website they're on?

Push notifications are a powerful type of marketing tool that does just that. To start leveraging this tool, add a push notification plugin to your site.

With a solid plugin to aid you, you can send a short and enticing reminder to your user to come back and buy their product.  The added advantage of using push notifications is that you can leverage them to work in many other ways.

Use them to share newly published blog posts, send surveys, and carry out other marketing activities.

Set Up Abandoned Cart Email Campaigns

It's important to automate your marketing strategies as much as possible. And you can do this for abandoned carts by setting up drip campaigns.

Drip campaigns are prewritten email templates that launch when certain triggers are hit. Triggers can include when a previously sent email is opened when a user clicks on a link or when a few days have passed after users have abandoned their carts.

Sending an email with a reminder is often enough to bring people back to finish buying your products. If you want to improve the rate at which people return and buy from you, add a discount or some additional incentive to entice your users back.

Use Live Chat

Live chat technology makes it possible for a business to personalize communication in real-time. And scale up this challenging but effective marketing technique too.

Set up a live chat option on your website so that when a potential customer revisits your website, you can 'ping' them in real-time.

Your customer support staff can then talk to your users and send them the link to their abandoned cart.

The advantage of using live chat is that your support team can answer any questions right away. When your visitor talks to real people from your business, it creates a sense of trust. People will be more likely to complete their purchases after connecting with your staff at a more personal level.

Create Urgency

When your website visitors feel like they can come back and visit your website later, they'll forget about the products they added to their carts and forget all about them.

It's critical that you build the feeling of urgency in your communication so that users feel more compelled to finish their purchases.

Here are a few ways to build urgency:

• Use push notifications and social proof apps to display user activities on your site. Showing messages like 'Alex from London just bought this product' creates the feeling that the product is running out. Similarly, notifications that a product is fast-moving or running out will also get people to take action
• Add messages during the checkout process mentioning how many products are left in stock. When users see that they're checking out one out of two available products, they'll buy right away
• Create time-bound sales. Add a welcome bar or a special discount offer that has a 24-hour limit or for a longer period of time. Users won't be willing to miss the opportunity to get a good discount, and you'll recover your abandoned cart users

Emotions drive people to take action, and for eCommerce businesses, leveraging FOMO and urgency are powerful ways to bring back potential customers and boost sales.

Showcase User-Generated Content

Everyone wants to feel like they're part of the community or society they live in. This desire plays an important role in social media trends taking off where people do what they see their peers doing.

To win back people who've abandoned their checkout process, send them content featuring other people using your product. That is, real people on social media and other platforms reviewing, using, and sharing how they use your product in real life.

For one thing, it builds social proof. And for another, it creates excitement and the desire to mirror what other people are doing.

You can send such user-generated content to your audience via email campaigns. Or add links that redirect users to a page with user-made posts on your site.

When people see real-life examples of your product or service in action, they'll be convinced to buy from you.

Conclusion

An easy way to increase your sales is to win back abandoned cart users. After all, they did their research and were then interested enough to add your product to the cart.

Some users deliberately choose not to buy from you, but many others need a gentle reminder or an incentive to finish their purchase.

With the six strategies laid out in this post, you'll find varying effective ways to reconnect with users who quit the checkout process. Use these tactics in different ways to see a boost in your sales and revenue.