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Personalization is no longer about using salutation “Dear” with client’s name. It is more about making them feel special with content relevant to them, in a language they understand, and enticement or incentives that are most likely to influence them. The thing about personalization is that if done right, it shows outstanding results for a minimal investment. The conversion rates will improve, and so will the customer relationship. Here are 5 ways to personalize your website content in 2022.