Too Long; Didn't Read
<a href="https://econsultancy.com/reports/the-new-marketing-reality/" target="_blank">Research</a> conducted by Econsultancy in association with IBM Watson Marketing surveyed over 1,000 professionals in marketing, ecommerce, and digital. They found that customer segmentation was the topmost priority among these professionals. 72% of them said that they use customer data for segmentation. In fact, even the most laggard businesses consider <a href="https://postfunnel.com/3-customer-segmentation-models-every-marketer-consider/" target="_blank">segmentation as a standard strategy</a>.