Imagine the ideal world of online business: you create content that is well thought out, you publish it on a functional website with an adaptive design, and readers find it on their own. But in reality, it takes more time to promote the content than to create it. The valuable content for the target audience is simply drowning in competition. Even steelworks has a blog and accounts on social networks. I recommend the following ways to promote content to stand out from the competition, attract your audience's attention, and ultimately increase your conversion rate. Mentioning information about bloggers and authority figures This is an unusual way to promote content to get traffic. You only need to create detailed and high-quality content and mention famous bloggers or leaders in your area (for this, it is recommended to insert an open link). Next, write to each blogger that you include a link to their website/account in your content and ask them to read it. It's not necessarily that the person will immediately start sharing your content after reading the article or watching a YouTube video, but chances are there. If you have a well-established personal brand, this is a win-win situation for you and the people mentioned in the content. Email newsletters Interested and loyal subscribers are a great way to promote content and get targeted traffic. Unlike social media, algorithms won't limit your interaction with subscribers. The main thing is to get them interested, and you can do that with a good headline. Make an announcement for each content from the past week. If your target audience subscribes to you voluntarily and expects new content, this method will attract new traffic. The number of visitors to the website or any platform where you publish your content will increase on mailing days. Question and answer (Q&A) platforms This is another way to promote your content on the Web. At the moment, there are a large number of Q&A platforms where you can ask questions and expect to get answers. Search for the most common questions on your topic and give detailed answers with links to your content. If you don't have any questions about your topic of interest yet, you can create them yourself (make two accounts for questions and answers). Many people use Quora for this purpose, and the target audience there is very high quality, but your message may just get lost. Forums The method of promoting content here is the same as in the previous paragraph: the content from your website will be offered as answers that will help users solve their problems. Large thematic forums - these are suitable sources for visitors who are really interested in the topic. If the topic is popular, it will provide traffic for weeks or months. The key point about using forums is that you need to link as naturally as possible. Otherwise, you'll get banned for spamming. Digests A digest is a compilation of helpful content published in the past week or month. As a rule, such articles are popular with the audience. People look forward to new publications. Another advantage of a digest is that it takes a minimum of time to create. However, this rule only works if you regularly review blogs and save the exciting content. Keep an eye on thematic digests and if you see that your new content fits their subject, ask the authors to include it in the list. Do this gradually, building productive relationships with people beforehand: Leave comments on their articles Add people as friends on social networks Repost their articles Exchange a few nice phrases in private messages Try to get their attention After the above actions, ask them to add your content to the digest. There is no 100% guarantee that your request will be granted. Your content should be of very high quality and not include advertising. Only then will your content be promoted with the help of digests. Groups in social networks Creating your group in social networks solves many problems: expanding the target audience, attracting new customers and partners, organizing marketing and advertising campaigns, holding competitions, communicating with subscribers and customers, and publishing news. The benefits of having a social media group are clear statistics, targeted advertising, and delayed posting. All of this helps to study visitor behavior and plan your publishing calendar for the future. Post regularly Social media posts are the easiest, most affordable, and least expensive way to promote content. Publish content on all social networks where your target audience is present. This expands your reach to readers who share the content with friends and repost it on their social network pages. And their friends will share with their subscribers, etc. Publish content repeatedly Repeatedly posting at different times, on various social networks, and in different forms helps to find out what readers like best. Also, it helps to find out when they feel more comfortable reading posts and which content prompts discussion. Pin your posts The major social networks have the option to pin a post at the beginning of the feed. This forces the reader's attention and keeps them on that post for a short time. At the top of the post, you can leave a message about the content being promoted or essential information. Blogging platforms like Hackernoon Regardless of the specifics of your content, there are communities in your subject area where registered users can publish their content. In these communities, you can promote your content. For this purpose, it is enough to write a small post, pick up exciting photos, and give a link to the most detailed content at the end of the article. If you want, you can advertise your products. If the post is composed competently and without aggressive advertising, it won't cause a negative reaction. If the article is helpful for users, it will gather a lot of comments. Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of optimizing websites and content to increase search engine rankings, which increases the number of visitors to the web page. This is the most widespread way to promote content. Google is the most popular search engine in the world, which has 92.47% of the market. When using SEO for promoting content, it should be understood that search engine algorithms take many variables into account, and optimization takes a lot of time. Newly updated algorithms can easily throw the website or your content out of the top, which occurs often enough. However, if you manage to adjust to the constantly changing conditions of Google, you will get a considerable amount of free targeted traffic. There is internal and external optimization in SEO Internal SEO optimization is when you optimize your website or content to rank higher on search engines for targeted keywords or phrases. For example, examples of internal optimization work in SEO: Increasing the loading speed of your website Having an adaptive, mobile-optimized web design Structuring content with header tags Placing keywords in headings and subheadings Using structured data markup Including internal links to other pages on your site External SEO is when you optimize your website or content in ways that are not related to your website or content. It is the creation of backlinks when other websites link to your site or content. Search engines assume you have valuable, relevant content if multiple sites link to your site. Search engines also take into account the authority of the site that links to you. A great way to generate backlinks from authoritative sites is to create high-quality content that other people will want to share. You can also create unique content for another site, called a "guest post," and link back to your website. Guest posting or guest blogging You can use guest blogging for free or post articles for a fee through special link exchanges. The main rule that should be followed when choosing a website for publication is the attendance of the website. The higher the attendance, the more likely your article on the website will be a source of hits for a long time. In addition, it will add trust to the link's page, increasing conversions. Fragmenting and repackaging the content If you have created an exciting and valuable article, you can use the following method: break it into several parts and promote it in various ways. For example, pictures from the article can be distributed on Pinterest, and quotes published on Twitter with a link to the original source. Textual material is a suitable base for repackaging because the content is not just about texts. With just one article, you can get the following: Images for social media Slides Infographics Videos Email newsletters Audio materials After creating another type of content from text, you can distribute the above content through various channels with the link to the original source or without it. Conclusion These methods do not guarantee easy popularity and immediate effect, but they can help your audience pay attention to your content. You can create a brand image that helps users. These recommendations will be useless if you create low-quality content. However, if your content is helpful, but no one promotes it, that won't be successful either. Quality content with proper promotion is the key to a successful business. I also recommend you to read: 8 Warning Signs Your Website Is Not SEO-friendly What Can You Do to Make Reddit Aware of Your Game? 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10 Free Ways to Promote Your Content   on the Web

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Shariy Ivan | Content marketer & Copywriter

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